When we created our collegiate line, we weren’t just thinking about gameday, we were thinking about every day. About how a single hat can become a favorite. How the right fit, the right color, the right feel can turn a piece of mere merch into something you actually want to wear.
We’ve always believed there’s a gap in collegiate gear. So much of it feels one-dimensional with bright colors, rushed designs, and fits that are more about cost than quality. And sure, it works for game day, but what about every other occasion? What about the pregame? The post-game hang? The Monday morning coffee run?
That’s where our line lives.
From the design, to the materials to the structure of the fit, every detail is intentional. Our signature A-frame structure gives each hat a clean, elevated shape that doesn’t scream for attention but still turns heads. We spend a lot of time testing materials that wear well, hold their shape, and feel good from morning tailgates to evening kickoffs.
It’s about more than comfort – It’s about versatility. We want every hat to feel like something you want to wear to complete a fit, not just to rep your school. Something that looks good with your go-to hoodie, your denim jacket, or even your Sunday lazy-day outfit. We want it to feel like part of your closet, not a one-off accessory you throw on twice a year.
Honestly, some of our favorite moments are when we see people wearing these hats not on gameday. When they tag us in a photo from a road trip or a backyard hang. When we spot them out in the wild at the grocery store or walking across campus. Becoming part of your everyday story is how we know the design’s doing its job.
We also spend a lot of time on the design process. It’s not just dropping a logo on a cap. It’s rethinking color palettes to feel vintage or modern, depending on the vibe. It’s finding the balance between bold and minimal. We use 3D embroidery for strong, simplified logos and create detailed two-tone patches for more complex ones. Every stitch has a purpose.
And sometimes, the best ideas come from moments that don’t feel like “work.” Late-night texts with new mockups. Sorting through fabric swatches during a game on mute in the background. Rewatching old sports intros for design inspiration. That’s the stuff that never makes it to product descriptions, but it’s at the heart of everything we do.
Because at the end of the day, we don’t just want to make better gameday hats – we want to make better hats, period. Ones that feel like you. Ones that represent your team, your style, and your story.
That’s what elevated gameday apparel means to us. And we’re just getting started.